London 2012 housewares range revealed

First product designs for London 2012 Olympic and Paralympic Games revealed

Spearmark International, recently appointed as a licensee for the London 2012 Games, reveals its first ranges to buyers.

The wide range of London 2012 products for adults and children, which will include lunchware, tableware and drinks bottles. There will be Olympic, Paralympic, Team GB and Paralympics GB themes and designs, with some of the merchandise also set to feature the recently unveiled Olympic mascot, Wenlock and Paralympic mascot, Mandeville. The first products are set to hit the shelves at the end of this year.

“As the London 2012 licensing programme gathers pace, we are experiencing a tremendous amount of interest in available licensing opportunities,” comments Simon Lilley, Head of licensing and retail, London 2012 Organising Committee, “We are very much looking forward to seeing the range of products they develop.”

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