Nickelodeon Land to open in UK
Nickelodeon and Pleasure Beach, Blackpool, today announced a licensing partnership to develop the first Nickelodeon-branded attraction in the UK.
Nickelodeon's popular shows and characters will come to life with more than 14 attractions across six acres, with construction beginning this autumn and a grand opening scheduled for April of 2011.
“Pleasure Beach is a first-class amusement park and popular destination for families in the UK,” said Gerald Raines, senior director, Nickelodeon theme parks and attractions. “This is an ideal location for Nickelodeon and a great opportunity to expand our global presence. We look forward to offering Pleasure Beach patrons experiences that are unique to Nickelodeon and based on fan favourites like SpongeBob SquarePants and Dora the Explorer.”
Amanda Thompson, managing director, Pleasure Beach, Blackpool, commented: “We are delighted to welcome Nickelodeon to Pleasure Beach. Both of our brands represent fantastic family fun and our £10.3 million investment in Nickelodeon Land will combine Pleasure Beach's reputation for amazing rides and attractions with Nickelodeon's favourite fun characters to produce a wonderful attraction, which will wow visitors to the park.”
Under the terms of the agreement, Nickelodeon will bring its characters, interactive shows, and signature green slime to Pleasure Beach. Nickelodeon Land will feature new rides, attractions, retail shops, games and food service establishments themed with Nickelodeon's hit properties, including SpongeBob SquarePants, Dora the Explorer, Fairly Odd Parents and Avatar: The Last Airbender.
Nickelodeon Land will be one of several Nick-branded attractions and parks around the world. In addition to Nickelodeon Universe in Minneapolis' Mall of America, Nick Central at Dreamworld Australia and Nickland at Movie Park Germany, there are Nickelodeon attractions at the Universal Studios in Orlando, Florida and Hollywood, California.
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