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Poppy Cat production is underway for Nick Jr

Coolabi has announced that production to bring the much-loved children’s literary character Poppy Cat to television screens has begun.

In February of this year, Coolabi appointed UK-based King Rollo Films Ltd as its animation partner for the eagerly anticipated 52 x 11-minute series.

The series, which was commissioned by Nick Jr UK, is due to air on the channel in 2011. Nick Jr UK is one of the most watched children’s channels in the country and winner of the 2009 Children’s BAFTA for Channel of the Year.

The show is making an impression around the world, with Coolabi already reporting strong international pre-sales of the series. Sales are confirmed to Nick Jr Australia, RTE Ireland, YLE Finland, TV2 Norway, and TVO, SCN and Knowledge Network in Canada. Other international broadcast partners are expected to be announced in the near future by Cake Entertainment, which has signed as global TV distribution partner for the series and will be showcasing Poppy Cat at MIPCOM Jr.

Poppy Cat, co-produced by King Rollo Films and Coolabi’s television production arm Coolabi Productions, will bring to animated life the wonderful world of the pre-school children’s character created by Lara Jones in a series of books that has sold more than 2.5 million copies. And with one third of those phenomenal book sales coming from international markets, the potential of the series, both at home and abroad, is significant.

Michael Dee, Coolabi’s director of content, commented: “We are very proud to be investing in animation in our lead market, particularly when the UK animation industry is having funding challenges at present. We are pleased to be working in conjunction with both Nick Jr and King Rollo Films in the UK to bring Poppy Cat’s adventures to life for audiences across the globe.”

Debbie Macdonald, Nickelodeon UK’s VP and programming director, said: “We are delighted that production of Poppy Cat is building up a real head of steam in the expert hands of Coolabi and King Rollo Films, and we can’t wait to bring the series to UK audiences in 2011.”

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