Scarlett & Crimson gift range returns to Boots for 2010 holiday season
Expanded, updated cosmetics line builds on success of 2009 range
Coolabi has announced that the Scarlett & Crimson cosmetics gifting range, designed exclusively for major retailer Boots is back – and is even bigger than the successful range of 2009.
So positive was the reaction to the brand’s great sales when the Boots range was released for the Christmas market in September 2009 that this year’s line-up of cosmetics has expanded from seven to nine items, and sees an impressive 20% increase in store distribution compared with last year.
Developed by beauty industry luminaries Ruby Hammer and Millie Kendall, and designed and manufactured by SLG Beauty, the range will build further on its established status as a high-quality but affordable gifting product for its core audience of teen girls. The expanded range includes the My Beauty Collective cosmetics palette, Totally Charmed nail polish collection, and Double Trouble mascara and lip gloss duos – all stylishly presented in striking, branded gift packaging.
This extension of the winning association with Boots, one of the UK’s biggest high street retailers, is part of the continuing successful development of this unique brand. Other categories in development in both the US and UK include apparel, perfume, bath and body, gifting and accessories, and stationery.
Anna Hewitt, Coolabi’s head of licensing, says: “Last year’s exclusive deal with Boots, the UK’s leading pharmacy-led health and beauty retailer, was an exciting development that brought the Scarlett & Crimson brand to a wide and very receptive audience. We are delighted that Boots has been so enthusiastic in its backing for the brand and expect the Scarlett & Crimson cosmetics range to be an even bigger success in 2010.”
Maryann Drennan, assistant buying manager, Ladies Cosmetic Gift, of Boots says: “We are excited to be listing the Scarlett & Crimson range again following its great success across our stores in 2009. SLG Beauty has developed some excellent products that really resonate with our teen consumers and, at stocking filler prices, we are confident of having another successful Christmas period with the brand this year.”
Miles Dunkley, Joint Managing Director of SLG Beauty says: “SLG Beauty are delighted to continue working together with Boots and Coolabi on the Scarlett & Crimson range, which has resulted in an exciting collection of products, guaranteed to offer something different and exciting to today’s discerning young consumer.”
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