Toy Story magazine launches
Egmont, the UK’s top specialist children’s publisher, announces the launch of the new Disney/Pixar Toy Story magazine.
The monthly magazine will join Egmont’s portfolio of Disney titles and is a testament to its long-standing and successful relationship with Disney. The magazine will be on sale from the 21st of July 2010, in celebration of the launch of Toy Story 3 in cinemas across the UK.
Toy Story magazine will be targeted at the core readership of four - to seven-year old boys, with an initial print run of 100,000. Each edition will be 24 pages in length, apart from a special bumper launch edition, which will be 28 pages. The magazine will feature content from one of the most successful animated franchises of all time.
“We are delighted to announce the launch of the Toy Story magazine and are extremely proud to add such a loved and respected brand to our magazine portfolio,” commented Alison David, commercial director of Egmont UK. “This publication is sure to be a hit as the children and their parents continue to seek new ways to engage with the story and characters, especially over the summer holiday period.”
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