WWE teams up with Burger King
World Wrestling Entertainment and Burger King Corp. have announced a new global partnership for a Burger King Kids Meal promotion.
The promotion will span anywhere from four to six weeks this summer in 10,000 Burger King restaurants located in more than 30 countries globally.
This month, the promotion kicked off in the United Kingdom, Germany, Austria, Italy and Switzerland, featuring WWE Superstars Triple H, John Cena and Undertaker on Burger King Kids Meal packaging and food wraps. More than one million exclusive WWE Superstars plush toys, which each play the stars’ individual entrance music, will be included in Kids Meals throughout the promotion.
BKC has also created local commercials to support the campaign for the duration of promotion in each market. Additionally, merchandise and advertising displays will be featured at participating Burger King restaurants. In the UK, there will be a £2.50 off coupon in the toys’ packaging for a WWE Mattel Flexforce action figure at Argos stores.
“WWE is very excited to partner with the Burger King brand, a globally recognised leader in the quick service restaurant industry, that reaches millions around the world,” said Michelle D. Wilson, WWE executive vice president, marketing. “WWE’s family-friendly product, which is seen in 145 countries, is a great fit with Burger King Kids Meals.”
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