Zhu Zhus down under
Stella Projects has been appointed by Lisle International Licensing to represent kids’ property ZhuZhu Pets in Australia and New Zealand.
ZhuZhu Pets is the toy phenomenon that is sweeping the globe, having achieved unprecedented worldwide sales and attracting global media attention since launching just last year. The brand has since been recognised as Toy of the Year in the United States, United Kingdom and Australia.
“Zhu Zhu Pets is already a world-wide smash-hit in the toy sector and we are looking to replicate that success in the field of licensing,” says Colin Lisle, Managing Partner of Lisle International Licensing. “Stella Projects has an unparalleled reputation in Australia and this appointment ensures that we have very strong representation in this key territory.”
Grahame Grassby, managing director of Stella Projects commented: "Stella Projects is honoured to be representing ZhuZhu Pets in Australia and New Zealand. It is so exciting to be part of such a huge global phenomenon and already our territory is a buzz with the success of the ZhuZhu Pets toys. We are ideally positioned to marry up the existing international licensees as well as the new parties that are coming on board with the right partners here in Australia and New Zealand.”
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