Jumbo extends Peppa Pig deal
Jumbo Games has announced a two year extension to its licence deal to produce games and puzzles featuring pre-school favourite Peppa Pig.
Peppa Pig was the top property in Children’s Puzzles and Pre-school games for the full year 2009 (according to NPD) and Jumbo was the third best-selling licensee for Peppa Pig in 2009 (NPD 2009). Jumbo enjoyed considerable success with the Peppa Pig Tumble and Spin Game which was chosen as one of the Best New Children’s Games at Toy Fair 2009. The game also won a Silver Award at the prestigious Practical Pre-School Awards and was nominated as ‘a toy to watch out for at Christmas’ at the Dream Toys exhibition organised by the Toy Retailers Association..
New developments for 2010 include the Peppa Pig Muddy Puddles game, where the main characters from the Peppa Pig stories race around the board to get home from school. The race is disrupted by Muddy Puddles, which are heavily featured in the TV series. The wide range of puzzles and games from Jumbo also include giant floor puzzles, a bumper six-in-one puzzle pack, dominoes and giant snakes and ladders.
Gray Richmond, managing director of Jumbo Games, comments: "Peppa Pig is an extremely popular property which has touched the imagination of pre-schoolers and their parents across the UK. Through the extension of our Peppa Pig license deal, we look forward to delivering future best-selling products which are both consistent with brand messaging and meet the needs of this audience."
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