BabyTV launches books
BabyTV’s first set of books are set to launch across UK and Canada on July 1 2010, as a result of its partnership with Itsyourstory Ltd.
The company will be producing two photo-personalised books based on some of BabyTV’s most popular characters, titled ‘Guess with Tulli’ and ‘Opposites with Draco’.
"We are really excited about the launch of our first Baby TV books. Baby TV has a wealth of fantastic properties that adapt well to book format so we are looking forward to producing a range of books that will encapsulate the unique characters and the brand." said Barnaby Wright, CEO of Itsyourstory Ltd.
Meanwhile Smart Kids Publishing Canada has signed up as publishing partner for Canada and are planning to launch a series of developmental book formats with added value items featuring BabyTV’s colourful original characters. The books will be prepared in both English and French, with the first books scheduled to hit retail before Christmas 2010.
“Publishing is a key category within BabyTV’s consumer products strategy and a natural extension to our brand. We are very pleased that through these partnerships we can now give our young audience the opportunity to experience the world of BabyTV through books as well” says Ralf Kies, director of licensing and merchandising for BabyTV.
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