Bologna Licensing Trade Fair to launch in 2011
Following its success at Bologna Children's Book Fair 2010,the Kids Licensing Forum
will become the Bologna Licensing Trade Fair.
Last year's Kids LIcensing Forum saw 30 exhibitors from Italy and
abroad and more than 600 licensing companies (licensees, agents and
buyers) visit this new event. The new show will be open to all the licensing categories (entertainment, fashion, brand and sport) and will stand as one of the major European licensing events.
Thanks to the show's conjunction with the Bologna Children's Book Fair, exhibitors will be granted a further visibility and visitors the opportunity to attend two major trade shows for the publishing and licensing business.
The Bologna Licensing Trade Fair provides a meeting point for key players in the licensing sector and supports companies' decision-making processes for defining their marketing strategies, selling and buying rights, developing their brands. The event is exclusively aimed at an audience of professionals such as licensors, licensees, licensing agencies, audiovisual production companies, broadcasters, distributors, retailers.
The Bologna Licensing Trade Fair is the only licensing event taking place in Italy promoted by LIMA, the world-wide licensing industry association, with services and facilities for all its members.
The Bologna Licensing Trade Fair will be taking place from Monday 28th through to Wednesday 30th March 2011.
For further information, email
licensing@bolognafiere.it
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