ITV Studios launches licensing programme for flagship show
ITV Studios Global Entertainment has announced its first ever range of This Morning-branded consumer products, in partnership with Meyer, Turner Bianca and Thompson & Morgan.
This Morning is ITV1’s
flagship daytime show, and the range of goods will include cookware, soft furnishings and gardening products, all designed to ‘make
life a little easier.’
Lee Bartlett, managing director of ITV Studios said: “ITV Studios Global Entertainment is dedicated to strategically exploiting our vast portfolio of content across a range of platforms. This Morning connects with over one million viewers every morning with lifestyle features which have a strong emphasis on making life a little easier. Extending this much-loved brand into products that consumers can take into their own homes will help do just that."
Lee continued: “By partnering with well-established market leaders such as Meyer, Turner Bianca, and Thompson & Morgan, we are introducing consumers to a range of beautifully designed and easy to use products which offer everything they would expect from the This Morning brand.”
Meyer has created an extensive range of cookware and kitchen products branded This Morning under its Prestige label, while Turner Bianca has worked with This Morning to create a range of soft
furnishings under the Catherine Lansfield label. The Thompson & Morgan This Morning patio kit will provide everything needed to grow your own vegetables, fruit or create a beautiful flower display.
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