Ludorum signs with Golden Bear
Ludorum plc, a leading specialist in the creation of global pre-school childrens’ IP, has announced the appointment of Golden Bear as licensee for Chuggington creative play products in the UK and Eire.
Golden Bear is one of the UK’s leading manufacturers of quality and reliable toy products and has won many accolades from the global toy industry.
Golden Bear’s Chuggington creative play range will include an electronic learning and colouring set, which will feature characters from the popular pre-school series and encourages children to develop their creativity skills. Other products in the range are Mini Sketchers, Activity Fun Felts, a Colour-in Money Box Train and Art on the Move travel set. The Chuggington creative play range will be available in leading retailers and online throughout the UK from spring / summer 2011.
Commenting on the announcement, Julian Day, Ludorum's VP UK consumer products, said: “Golden Bear is one of the leading lights of the UK toy industry and we are extremely pleased to be partnering with them in developing the Chuggington creative play range. Golden Bear has built its reputation on producing well-designed, quality products and we have no doubt that the new creative play range will be hugely popular with Chuggington fans in the UK and Eire.”
Christine Nicholls, marketing director, Golden Bear, added: “We are delighted to be part of Chuggington’s growing licensing programme. Chuggington has already demonstrated that it has huge appeal and it is a fantastic addition to our portfolio of leading children’s brands. We believe that Golden Bear’s Chuggington creative play range, including the brand new electronic learning and colouring set and Chuggington mini sketchers, will be a big hit with pre-schoolers when it launches at retail in 2011.”
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