Spearmark and Tech 4 Kids ink distribution deal

Spearmark International has been awarded sole UK distribution rights for Tech 4 Kids innovative SpotLite and LiteForce ranges.

The SpotLite and LiteForce ranges consist of a number of unique and innovative licensed branded products to captivate and entertain young minds.

Spearmark and Tech 4 Kids will be working together to develop a number of the SpotLite and LiteForce products in existing Spearmark licenses. This will initially include the Grab ‘n’ Glow in BEN 10, Toy Story, Minnie Mouse and Disney Cars and the Lantern Lite in Toy Story and Disney Princess.

With the addition of Speamark’s new range additions the SpotLite/LiteForce license portfolio will include some of the hottest kid’s properties around!

“Tech 4 Kids is a great range and we are very excited about its potential – all the products are fun, innovative and competitively priced and we are confident that they will sell extremely well,” says Alex Bloom, commercial director at Spearmark.

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