Turner Broadcasting introduces new website
Turner Broadcasting is unveiling a new-look website for its kids’ channel Boomerang, www.boomerangtv.co.uk in the UK.
Boasting interactive widescreen backgrounds, and a host of new games and applications, the site marks an exciting juncture in the evolution of an already successful kids online destination.
Aimed at the channel’s core demographic of boys and girls aged four to 11, the new site showcases some of Boomerang’s best-loved characters, including Tom and Jerry, Scooby-Doo and Garfield.
The initial UK debut will be followed by launches across Europe in France, Italy, Spain, Germany, Norway, Denmark, Sweden, Romania, Hungary, Poland and the Netherlands. It will also launch as a brand new site available in Africa, hot on the heels of the launch of Cartoon Network in the region last month.
The re-launch forms part of Turner Broadcasting’s objective to bring all its European websites under a centralised content management system, using Drupal technology. It also utilises the centralised Brightcove video player to enhance and standardise user experience in all EMEA territories.
Caroline Casey, digital development director, EMEA at Turner Broadcasting says: “The new Boomerang site is beautifully designed and has loads of great new features, which add depth and interactivity to the user experience. We’re confident that kids and parents will love it and will enjoy the wonderful range of fun new activities”
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