VEGAS 2010: Giochi unveils new girls property

Licensing Expo saw the unveiling of a brand new girls’ property from Giochi Preziosi which promises to follow in the footsteps of the Group’s already immensely successful boys’ property - Gormiti.

Puppy in My Pocket: Adventures in Pocketville will take its roots from Puppy in My Pocket, the already a globally successful and well-known toy brand originally developed by MEG. Speaking of the move, Graziano Delmaestro, licensing director commented: “Puppy in My Pocket: Adventures in Pocketville is to have a 52 x 13-minute TV series co-produced by Giochi Preziosi, Mondo TV, and MEG which is expected to hit the screens in 2010 in Italy and internationally in 2011.

“We are envisaging great things for this new venture” he continued, “especially considering the already global appeal of the successful toy products. This property represents a major investment opportunity for many sectors and we look forward to meeting with prospective new licensees in Vegas!”

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