VEGAS 2010: Little Miss Sunshine hits the catwalk
At licensing Expo licensor Chorion has unveiled a new fashion collection for dedicated fashionistas starring Little Miss Sunshine from its iconic Mr. Men and Little Miss brand.
Drawing on the fun, humor and evergreen appeal of the classic character, the Little Miss Sunshine apparel and accessories collection - due to launch in spring 2011 - will incorporate the very latest trends.
Aimed primarily at teens and young adult women, initial product designs feature all-new graphic treatments with on-trend bodies, from trapeze shape tees to turn-up shorts to retro gym bags. Graphics range from fresh look vintage to large scale prints and ‘summer of love’ dreamy designs, with a color scheme of pastel pinks, turquoises and lemons pitched to reflect a spring/summer palette.
Chorion has developed the new collection working in close collaboration with Watermelon Europe, designers of iconic children’s apparel including Hello Kitty, Miffy and Forever Friends. The collection is aimed to launch in the US market, supported with robust public relations and marketing programs, with likely expansion into additional territories such as the UK, France, Australia, and Japan, as Little Miss Sunshine is such a strong fashion icon around the world.
Tamra Knepfer, EVP, brand management and marketing at Chorion, says: “Little Miss Sunshine is our star and has been incredibly successful across our product line, especially T-shirts and accessories. We are excited to have partnered with Watermelon Europe to put her in the spotlight with fresh, fashion-forward designs that bring Little Miss Sunshine’s iconic personality and humor to life in an inspired and trend-right collection.”
With over 100 million copies sold worldwide, Mr. Men and Little Miss books have become a publishing phenomenon. Truly a property everyone can relate to, the brand worth $100 million at retail worldwide has inspired a comprehensive consumer products program with over 280 licensees globally.
Designs for the Little Miss Sunshine spring/summer 2011 collection can be seen exclusively at Chorion’s booth 3264 during the International Licensing Expo.
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