VEGAS 2010: Nickelodeon announces Last Airbender line-up
On the eve of Licensing Show, Nickelodeon Consumer Products (NCP) has announced new partners for Paramount Pictures and Nickelodeon Movies’ highly anticipated live-action theatrical film. Product will debut in stores in time for the film’s July 2nd release.
A full line-up of products inspired by the film based on Nickelodeon’s award-winning animated hit TV series ‘Avatar: The Last Airbender’ will be available this summer throughout the holiday season, bringing the film to life.
Joining previously announced master global toy licensee Spin Master Ltd. and global interactive games partner THQ, consumers can expect to see almost 30 new products roll out in all categories including publishing, home décor, apparel, jewelry and accessories. Confirmed partners include American Greetings, Simon and Schuster, Random House, Stride Rite, and HP.
“There has been such a tremendous anticipation for The Last Airbender and we are thrilled to bring a hugely innovative hit TV property to life with partners who have done an incredible job of adapting this visually stunning live-action big-screen fantasy adventure film,” said Leigh Anne Brodsky, president of NCP. “Our product line will dive in to The Last Airbender’s rich storyline, and enables fans to live out their most memorable moments from for the original series’ super-fans as well as new fans of the film.”
NCP continues to develop the licensing programme for The Last Airbender and will be seeking major merchandising, promotional partners, and retail channels in all categories at this year’s Licensing International Expo.
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