VEGAS 2010: Showtime partnership for CBS
CBS Consumer Products has announced it will represent properties from sister company Showtime Networks Inc. for merchandise and live events.
In conjunction with the premium network¹s licensing team, CBS Consumer Products will build upon the merchandising programs for top Showtime properties including Dexter, Weeds, Nurse Jackie, Californication, The Tudors, The Real L Word, Showtime Sports and the upcoming series The Borgias.
"We are excited to support Showtime's remarkable slate of programming as we continue to license new opportunities for a diverse and rich library," said Liz Kalodner, executive vice president and general manager of CBS Consumer Products.
"Showtime has cultivated some of today¹s most groundbreaking television series, and this partnership taps into the strength of the CBS Consumer Products group, which has a proven track record in reaching consumers with new brand experiences," said Laura Palmer, senior vice president, Distributor Marketing, Showtime Networks Inc.
The extensive portfolio of award-winning entertainment properties from Showtime will augment CBS's television library which currently includes some of the most prominent current programming on television today including the NCIS and CSI franchises, Survivor and The Amazing Race as well as the greatest collection of classic television brands in existence such as The Andy Griffith Show, I Love Lucy, The Brady Bunch and Cheers.
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