VEGAS 2010: Twentieth Century Fox Consumer Products launches ahead of Licensing Expo
It was announced today that Twentieth Century Fox Television has implemented a strategic restructuring of its licensing division intended to focus on long-term brand building and immediate growth of its international businesses.
Under the newly created banner Fox Consumer Products, EVP Robert Marick has appointed a team of senior executives charged with strategically exploiting the company’s vast array of blockbuster television and feature film properties through consumer products, retail partnerships and licensing initiatives.
“Fox boasts a world-class television and film line-up that includes everything from The Simpsons and Glee to some of the biggest film properties in history like Avatar and Ice Age. Fox properties have huge consumer appeal and with the new strategy in place we are confident that we can take the business to new levels,” said Marick.
Pam Kunick-Cohen will be heading up the Global Brand Management team as SVP. Kunick-Cohen’s team will be determining long-term franchise opportunities both domestically and globally. Ricardo Crespo has been named as the new SVP of Global Creative, and will be translating the line-up of television and film properties into compelling new products.
The newly designated Global Category Management team will include Gary Rosenfeld, SVP of New Media, who will continue overseeing Fox’s portfolio of video game projects and managing the division’s games development staff. Lora Cohn will serve as VP of Toys and Social Expressions, while Virginia King will be VP of Fashion and Home.
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