VEGAS 2010: UEFA picks Warner as licensing agent
UEFA (The Union of European Football Association) has announced the appointment of Warner Bros. Consumer Products (WBCP) as the exclusive licensing representative for all national competitions until 2013 including UEFA Euro 2012, which takes place in Poland and Ukraine.
“UEFA is pleased to be able to continue its successful relationship with WBCP. As industry leaders creatively and at retail, they have proved an invaluable partner for previous events in 2004 and 2008 and we look forward to building on that momentum through 2013” says David Taylor, CEO of UEFA.
UEFA and WBCP will work in tandem on creative programme developments, including mascot and art programs. Additionally, they will jointly oversee the the selection process to recruit new licensees and official retailers for all programs and national competitions.
“WBCP is very proud of UEFA’s choice and we are excited to be involved with such a prestigious project,” said Pilar Zulueta executive vice president and general manager WBCP EMEA. “It is our intention to bring football fans everywhere a collection of officially licensed products that is broad, creative, compelling and innovative in all aspects. We will also look to work with licensees and official retailers that align with this vision.”
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