Waybuloo goes to Italy
RDF Rights, part of the RDF Media Group, is delighted to announce the continued international success of Waybuloo having just struck a deal with two Italian broadcasters.
Rai Yoyo and DeAKids have both acquired 100 episodes of the hit pre-school series.
These recent sales deals bring the total number of countries that Waybuloo airs in to 79 worldwide. In addition to Italy, the series has also been acquired by broadcasters in Ireland (RTE), Australia (ABC), New Zealand (TV NZ), Canada (Treehouse TV), Finland (YLE), Portugal (RTP), Middle East (Al Jazeera’s Children Channel) and the CBeebies channel in Poland, Africa, Asia and India.
Nigel Pickard, group director, family entertainment and drama at RDF said: “We are absolutely thrilled to be able to report these recent deals and the continued success of Waybuloo after just one year in the international market. The series has really exceeded all our expectations in such a short period of time and we look forward to seeing the property continue to grow internationally.”
Waybuloo is produced by The Foundation, part of the RDF Media Group, and Decode Entertainment for CBeebies. RDF Rights holds worldwide rights in all media in the property, with the exception of Canada where Decode Enterprises handles broadcast and home entertainment rights, and DHX Licensing represents consumer products rights. Both Decode Enterprises and DHX Licensing are subsidiaries of DHX Media.
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