WBCP chooses Bandai for Thundercats
Warner Bros. Consumer Products (WBCP) has announced today a new partnership with Bandai America Incorporated, as the global master toy licensee for the animated series, ThunderCats.
Under the new agreement, Bandai and its international affiliates will create and distribute products worldwide that will complement both the classic brand property, as well as Cartoon
Network’s fresh take on the animated series, with new television episodes set to air in 2011.
“With their legacy of cultivating fun and fresh play experiences for beloved character properties, Bandai is the ideal master toy licensee for ThunderCats,” said Brad Globe, president, Warner Bros. Consumer Products. “We are thrilled to team up and introduce the ThunderCats property to a new generation of fans.”
“ThunderCats have been a cult pop culture phenomenon for the past 25 years, and Bandai America looks forward to developing modern and engaging toys for these beloved characters,” said Masayuki Matsuo, chairman and chief executive officer, Bandai America Incorporated. “Through the Bandai America and Warner Bros. Consumer Products partnership, die-hard devotees as well as a new generation of fans will be introduced to quality, innovative toys that will create magical playtime experiences capturing the adventurous spirit of the brand.”
An all-new animated series, based on the iconic 1980s action classic, ThunderCats, is currently in production at Warner Bros. Animation. The new ThunderCats, a 21st century reimagining of the series that will air on Cartoon Network, will appeal to viewers who have loved the characters all their lives as well as young newcomers to the franchise. A sweeping tale combining swords and science and boasting ferocious battles with the highest of stakes, the grand origin story of Prince Lion-O’s ascension to the throne - and of those who would thwart his destiny at any cost - takes on epic dimensions in this sharp new telling.
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