Web users go ga ga for Goochicoo
Goochicoo, the hit design-led brand represented by Bulldog Licensing, is proving to be a digital delight after a new and improved website,
www.goochicoo.com, has attracted huge visitor numbers.
Goochicoo is the brainchild of designer Kaely Backland and writer Ged Backland and features a range of cheeky little monkeys with ‘nappitude’, accompanied by slogans that give them a clever and funny edge, such as ‘Give peas A Chance’ “Bottle of House White’ ‘Pooperman” and ‘Been Inside Nine Months'.
The new site has been an unprecedented hit since its launch, with recent figures showing that in just seven days it achieved 40,669 visits and 306,377 page views – putting it on course for a staggering two million visits and 15 million page views per year! Visitors can play on-line games, buy Goochicoo products and take a look at all the latest characters on the site.
The brand is also a hit in the licensing world – Goochicoo appears on a range of cutlery and melamine by Tommee Tippee, branded bedding by Izziwotnot, and is a hit brand for online greetings card sensation Moonpig.com, In fact, the brand has proved such a hit at Moonpig that they have selected Goochicoo to appear in their latest heavyweight TV ad campaign. New product including apparel from Poetic Gem and publishing lines from Little Star are proving a real hit amongst retail buyers and a range of interactive plush dolls from MV Sports and Leisure has also proved to be a huge hit with consumers with further heavyweight TV advertising scheduled for later on this year to support their amazing new lines.
Goochicoo is also going down a storm across the pond, with the brand being successfully rolled out in the States by JTMG.
“The success of the new-look website is no surprise given the huge popularity of Goochicoo,” says Bulldog MD Rob Corney, “the property is performing incredibly well and the success of the MV Sports dolls has opened up a whole new market, with the brand now appealing to young children as well as mums and dads of babies. Word has certainly spread and at the Licensing Expo in Las Vegas we had an incredible reaction to the property from international clients wanting to distribute the doll lines and looking at product as diverse as infant feeding through to publishing and gift.”
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