Winx Club fairies hit the road
The Winx Club Fairies will be trading in their wings for more earthly forms of transport with their latest two and four-wheel licensing deals.
As the result of a huge licensing agreement with Peg Perego, the iconic Winx Fairies will soon be seen scooting around towns across the globe. The worldwide deal (excluding US) covers
the Winx Believix range for Vespas, Quads and Scooters.
Established in 1949, the Italian company developed its worldwide reputation for bringing revolutionary innovation to the field of stroller, pram and car seat design. Peg Perego is known for its original ideas in the fields of infant care and toys and the company also produces a large range of battery-operated and pedal ride-on toys, from push along tricycles to 12V toy diesel tractors, and work with global brands such as Vespa, Polaris and John Deere.
In the field of pedal power, Dino Bikes has signed a one year Bike and Accessories deal in Italy, beginnning this September. The start date coincides with the massive marketing campaign leading up to the launch of the latest Winx Club 3D feature film. Dino Bikes is a top Italian brand established in 1929 and well known around the world. With only a handful of licensed product, Winx Club will feature as one of the top Dino girls’ bikes, as well as Rainbow’s flagship boys’ property, Huntik, Secrets and Seekers.
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