Kazachok attendance increases by 30%
Over 1,000 visitors from the European licensing industry attended the 7th Kazachok Licensing Forum.
The two-day format of the show and a new venue helped secure the interest of over 40 per cent more exhibitors than 2009. Licensors such as Nelvana Enterprises, were able to capitalize on the high calibre of visitor as well as the international mix of attendees that the show pulled in.
Antoine Erligmann, VP Licensing Europe, Nelvana Enterprises, commented: “The 2010 Kazachok Forum has been a real success for Nelvana, from all points of view: the location, the organisation, the visitors coming from all of Europe and the retail that was largely present. The Kazachok Forum has again made a step ahead: it has become a real must-attend European event in the licensing business.”
Nathalie Chouraqui, director of Kazachok commented: “The Forum was a real success across the board in terms of visitor numbers, conference attendance and meeting on stands and networking. The extended two-day format allowed visitors and exhibitors time to do business, discuss and consider opportunities with high quality industry contacts in a relaxed and open atmosphere. Plans for the 2011 Forum are already underway - key objectives include the continued development of the show’s international profile, visitor and exhibitor base.”
The forum’s conference programme was also well attended – the online and social media seminars drawing the biggest audiences. The 25 pitches hosted by leading licensors exhibiting at the forum again provided visitors with an invaluable snapshot of forthcoming brand activity and licensing opportunities.
The 8th Kazachok Licensing Forum will take place at La Halle Freyssinet in central Paris, 31st March – 1st April, 2011.
For further information visit: http://forumlicence.kazachok.com
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