LazyTown recruits licensees
LLazyTown has been busy signing licensees all over the globe with a number of deals agreed.
A Stephanie and Sportacus puzzle will hit the Italian market at the
beginning of February. The products are locally designed specifically
for the Italian market and made to a very high standard. More puzzles
and board games will follow later this year.
Just Promotions has signed a three-year deal with LazyTown for Meet and
Greet and Mini Live Show appearances in Australia and the Westfield
Centres in New Zealand (2010 only). The company has been busy
recruiting a local Sportacus and Stephanie and are set to launch later
this month.
LazyTown is also thrilled to announce that it has signed an
agreement with Smiffys to produce costumes, wigs and accessories.
Smiffy’s is currently working on a range of fancy dress, wigs and
accessories for children with some of the favourite characters from the
show, including Stephanie and Sportacus.
In addition, LazyTown has signed a partnership deal with Ultimate
Products Limited, which will be producing a range of oral health care
products for LazyTown including toothbrushes and toothpastes.
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