LazyTown secures more TV deals
Following LazyTown's successful launch on the BBC four years ago, the channel has renewed for a further five years.
The show won the UK's prestigious BAFTA awards in 2006 and has proved to be one of the country's most popular children’s programmes, showing daily on both Cbeebies and Nick Jr.
LazyTown’s first season premiered on Italy’s RAI 3 in February, following a successful trial run in August 2009. After achieving an incredible audience share of 50 per cent, the channel has moved to stripped weekday scheduling.
EBS Korea has also renewed its existing license, as LazyTown is one of the top five rated shows on the channel, airing twice daily. The channel can also proudly claim to be the first broadcaster in the world to show the full series of LazyTown in HD from February 2010.
In Latin America, LazyTown has now launched on UCTV13 Chile and signed a new license with TV AZTECA Mexico, both scheduling next to a Disney block. In French-speaking Canada TVA has picked up LazyTown as part of the launch of their new pre-school channel.
In Eastern Europe, LazyTown launched earlier this year on Kazakhstan TV, broadcasting every weekend and dubbed into Kazakh. The show is also highly rated on Slovenia's POP TV, and a deal has been made with Serbia's P&P.
In Benelux Disney has acquired LazyTown to be broadcast on Disney XD in Belgium and Netherlands this year. The show has been relicensed for the third year running by VRT in Belgium.
Adam Selly, head of TV for LazyTown Entertainment, commented: “I’m very excited that all these new deals are coming in. I’m looking forward to expanding our reach into new markets and territories, as well as consolidating our position with our existing broadcasters.”
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