Martin Yaffe International signs new Me to You deal
A new deal with Carte Blanche Greetings will see toy firm Martin Yaffe launch a complete bedroom and playroom solution, featuring the much-loved ‘Tatty Teddy’ character from Me to You.
The lovable grey bear with a blue nose already appears globally on a wide range of Me to You products, including greetings cards, plush toys, apparel, calendars, jewellery and collectable figurines. A children’s bed, storage cabinet, fabric chair, desk and stool set and table and chairs will launch autumn 2010, with further product development well underway.
Commenting on the appointment, Jane Vaughan Smith, Carte Blanche licensing manager said: "Me to You is one of the fastest growing non media-based character brands in the world. We work with licensing partners who produce high quality, innovative products, which makes Martin Yaffe a natural 'Best in Class' partner for Me to You children's furniture.”
Ronnie Yaffe, Managing Director at Martin Yaffe International added: “I am thrilled to be working with Carte Blanche Greetings on this exciting new venture. Tatty Teddy has evolved in to a lifestyle brand, so the move in to children’s furniture seemed like a perfect fit. The first products will be available in stores autumn/winter 2010, with a full complement of products following in the New Year. I am very much looking forward to working with Carte Blanche.”
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