New brand manager at RDF
RDF Rights has appointed Cheryl Lee in the newly created position of brand manager.
Cheryl’s key areas of responsibility will be RDF Rights’ kids portfolio
which includes the flagship pre-school brand Waybuloo, Yo Gabba Gabba!,
Mister Maker and Big Barn Farm. She will also be responsible for
delivering UK retail marketing and promotional initiatives as well as
working with broadcast partners to launch and promote RDF’s television
shows both on and off air.
Lee joins RDFR from Premier Foods where she held brand marketing
positions in Home Baking and Canned Food Portfolio divisions. In both
roles she was responsible for developing strategy and delivery for
their key brands. Prior to this Lee worked for Freemantle Enterprises
as brand executive responsible for international trade market presence.
Other roles include assistant brand manager at Nickelodeon where she
managed the consumer brand marketing plans for the Nickelodeon and Nick
Toons Channels.
Maria Sze, brand director, RDF Rights comments: "Cheryl brings with her
a great mix of kids product and television experience which will be an
asset to the marketing team. Her key focus will be the day-to-day brand
management of our strong kids portfolio and forging close relationships
with our broadcast partners. We are delighted to have Cheryl on board
and welcome her to the team."
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