New Fifi and Roary product for 2010
Chapman Entertainment is pleased to announce Ethos Housewares as a new licensee for Fifi and the Flowertots and Roary the Racing Car ceramics.
The product line will feature mugs, cookie jars, money boxes and ceramic breakfast sets. In addition to these products, the Fifi and the Flowertots range will include a baking set. Products are currently in development and are due to launch later this year.
Ethos Housewares is firmly established as a market leader in innovatively designed, creatively packaged and yet commercially priced products for the kitchen, dining room, garden and beyond. Ethos is owned by PMS International.
Valerie Fry, director of marketing, Chapman Entertainment comments: “We’re confident that there is something for everyone with this new ceramics range. The Fifi and Roary products are also great gift ideas for children aged between two and six!”
Fifi and the Flowertots is one of the most-loved pre-school programmes on-air in Britain. So far, she has secured over 48 international licensees with Flowertot fun reaching over 148 countries. Since its launch in 2007, Roary The Racing Car has secured 77 licensees globally, and he has been sold to over 140 countries
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