LOCOG 2012 has signed up to Spring Fair

LOCOG 2012 has officially announced that it will be joining Spring Fair International 2011 with a large group stand in Hall 6, where 37 licensees will display Olympics merchandise across several product categories. 

The stand, taking up nearly 500m2, will feature products from across the London 2012 product and enable retailers to engage with the whole range of London 2012 licensees and product.  2012 has already been described as the ‘year of two Christmases’ with around £1billion worth of London 2012 merchandise sales expected. 

There will also be special guest appearances by VIPs of the sporting world including LOCOG Chairman Sebastian Coe and gold medallist triple jump legend Jonathan Edwards. The show runs at Birmingham’s NEC from 6 – 10 February, 2011 and the London 2012 stand will be in Hall 6, Stand D14/E15 & E14/F15.

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