New Licensees For Sandra, The Fairytale Detective
Imira Entertainment, Spain’s leading production and distribution company specialising in youth programming, has signed a host of licensing and merchandising deals in Iberia for its hit brand Sandra, the Fairytale Detective.
Invercas has signed up rights for party items (piñatas, head banners, bags and boxes for candy) while Comansi has come on board as licensee for plastic figures, board games, and soft balls.
Also in Spain and Portugal, Nova Azimat has been awarded the license for toy candy, novelty candy and pop marshmallows while Copywrite Europe will launch backpacks, bags, stationery and a can of crayons. In a further deal, Imira has granted the license for trading cards and games, fotocards, stick & stack, stick & story, stick & puzzle and stick & colour books to Panini.
Laura Navarro, licensing manager for Spain and Portugal at Imira Entertainment said: “Sandra is proving very popular on Clan TV and already has built a considerable fan base. These deals will help build on the existing broadcast, publishing and home entertainment presence in Spain and Portugal.”
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