New PopPixie Licenses in Southern Europe
Rainbow SpA has picked up a raft of new licenses throughout Southern Europe for its latest smash girls property PopPixie.
Giochi Preziosi has inked a deal for toys in its key territories of Italy, Spain and Greece, including arts and crafts, outdoor and electronic toys. In Italy, GA Ombrelli will bring Pixiefied umbrellas to market while Hachette have taken on the publishing rights in France. Finally, PopPixie will provide plenty of animated home entertainment in Spain thanks to a VOD, DVD and Blu-Ray deal with Big Picture and in Portugal with a DVD deal with Lusomundo.
Rainbow SpA’s latest production PopPixe (52 x 13) had its worldwide broadcast debut on France 3’s Mon Ludo, with amazing results. With its first broadcast on August 14th, PopPixie achieved an 18 per cent audience share amongst its core target of four to ten year olds. The following week it climbed to 25 per cent in the same demographic and by September 4th it reached 27 per cent.
The launch in France was concurrent with a pan-African launch on K-Net and followed by launches on TVI and Canal Panda (Portugal), Clan TVE (Spain), Kanal D (Turkey), RAI (Italy), Alter (Greece), Junior and MTV3 (Finland), MBC (Middle East and Africa), and Noga (Israel).
PopPixie (52 x 13 min) takes place in a fantastic dimension called Pixieville where gnomes and magical animals live happily together with endlessly entertaining Pixies. But the peace and tranquility are often upset by rabble-rousing Elves, naughty kids always on the lookout for a little trouble and harmless fun. Magic, adventure and humor abound with these unforgettable characters, first introduced in 2007 in the super-popular Winx Club series two. When they came on the scene Winx Club TV ratings in Italy went through the roof (as did CP related sales such as fashion dolls and kinder eggs). The colourful Pixies achieved immediate fame and impressive licensing results, prompting Rainbow to develop the property into its own TV show and brand. With the results achieved so far, the show looks set to make a repeat performance in the ratings department and follow in the footsteps of its older sister series, Winx Club.
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