American Greetings Properties signs deal with Play Imaginative
American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation and licensing agent Medialink Brand Management today announced a deal with Play Imaginative for a new series of Care Bears Trexi figurines in Singapore.
In addition to the new Trexi toy, which is a 3-inch character complete with rotating head and limbs, Play Imaginative also released Care Bears branded notebooks, notepads, mouse pads, postcard sets, scheduling books and folders.
“It’s been a pleasure to work with Play Imaginative to bring the Care Bears to fans in this fun new style,” said Carla Silva, VP Global Licensing at American Greetings Properties. “The Trexi design is very unique and we know that consumers are going to be excited about this new way to enjoy their favorite characters.”
Since 2002 when the Care Bears re-launched, millions of these lovable bears have been brought home to a new generation of fans generating more than $2.6 billion in global sales. For more information on the huggable world of the Care Bears, visit www.CareBears.com.
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