BIG AND SMALL’S BIG VIEWING PERFORMANCE ON CBEEBIES
Kindle Entertainment and Digital-i today reveal details of new audience research for the pre-school TV property Big and Small, which shows extensive reach, loyalty and performance versus other pre-school properties.
The research revealed that The Big and Small brand has managed to reach 14.1 million different people this year.
The show has been particularly strong in the key children's TV demographics, reaching 52% of all children aged 4-9 and 38% of all housewives with kids 0-3.
Big and Small has helped CBeebies significantly outperform its competitors in its timeslot.
In the last 6 months, Big and Small has far surpassed some of children's TV's finest - Thomas The Tank Engine, Lazy Town and Peppa Pig are all dwarfed by Big and Small's share of the audience.
Anne Brogan, founder and director of Kindle Entertainment, comments: “We are delighted by the performance of Big and Small on CBeebies. The brand is moving from strength-to-strength and the continued growth in reach is evidence that Big and Small are building an extremely positive relationship with their audience, young and old. It also reinforces what we’ve known for some time, that the show is a real success on CBeebies and that pre-schoolers have taken the characters of Big and Small to their hearts.”
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