Fluid World has announced a new partnership 

The new pairing between Sanrio and Liberty Art Fabrics  will see Hello Kitty incorporated with prints from the famous Liberty archive. It’s a collaboration that combines the quality, heritage and aspiration of Liberty Arts Fabrics with the fun, playful Hello Kitty brand.

The fabric designs will be used to create a limited edition, high end product range which will launch exclusively at Liberty before rolling out to select retail partners. Products will include children’s and ‘tween’ clothing and accessories, footwear, bedding, stationery, greeting cards, gift-wrap and ceramic gifts.  It is scheduled to release in the autumn of 2011.

Libby Grant, brand director, Fluid World commented, “We are really excited about the Hello Kitty-Liberty Art Fabric collaboration which sees two truly iconic brands come together at retail to create a beautiful and highly collectable range of products.”

"Hello Kitty is the perfect choice to introduce our beautiful prints to a new young customer. We are looking forward to developing this exciting collaboration." added Kirstie Carey, managing director, Liberty Art Fabrics.

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