Giochi Preziosi adds Inoxcrom to Gormiti licensed portfolio
Giochi Preziosi Group has increased its list of Gormiti licensees with the addition of Inoxcrom, the premier writing product brand, who has confirmed a deal to produce Gormiti merchandised pens, pencil and crayons for Spain, Portugal and the UK.
As part of a two year agreement, Barcelona based Inoxcrom has launched the first of the new stationary products in time for this Fall’s back to school season meaning that fans of the brand will now be able to take their favourite Lords of Nature with them into the classroom.
Speaking of the deal, Graziano Delmaestro, licensing director, Giochi Preziosi Group, said: “Inoxcrom is renowned for its luxury stationary products for both adults and children and we believe that the company’s creative use of key licenses with its products is perfect for Gormiti.”
Anna Blanqué – Inoxcrom group product manager Consumer Business from further commented: “We chose the properties to include in our licensed portfolio with great care. Gormiti is incredibly strong license and ideal for our younger audience. We are delighted with the first collection and look forward to even more development for the future.”
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