LIMA Expands International Footprint
LIMA, the trade organisation for the estimated $180+ billion worldwide licensing industry, is extending its international reach yet further with the appointments of its first official representatives in Spain & Portugal, Eastern (New) Europe and India.
Each in-country partner will be tasked with creating educational and networking opportunities for the licensing industry as well as promoting their individual markets to the LIMA membership globally.
All the partners are well-known champions of licensing. By teaming up with LIMA, they will have the opportunity to offer improved training and services to their local licensing community, both encouraging new members to join the association and also increasing best practice and professionalism across the board. At the same time, existing members of LIMA will now have an official link to representatives within these emerging markets.
The new partners are as follows:
Spain & Portugal
LIMA is partnering with Ediciones Just, based in Barcelona, a trade media group that publishes magazines including Juguetes B2B (focused on toys), Puericultura Market
(nursery magazine) and Licencias Actualidad (licensing magazine). The CEO of Ediciones Just is Emili Alsina and Jana Robles is Sales and Marketing Manager.
“New Europe” (comprising some 35 countries including the Czech Republic, Romania, Hungary, Greece, Poland and Turkey)
LIMA’s latest partner for “New Europe”, based in Croatia, is Creata, creator of the Licensing (Factory)
India
LIMA is teaming up with License India, which is a part of Asia’s leading franchise solution company, Franchise India, which has over 11 years experience and an established network across different industries. License India excels in the licensing space with its strategic and knowledge based verticals – Publications, Portal and Events. A well known licensing media service company, License India publishes India’s leading licensing publication, Branding Licensing.
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