Marvel expands deal for Monster Jam merchandise
Marvel Entertainment LLC, has announced the expansion of its partnership with Feld Motor Sports℠, the world leader
in specialized arena and stadium-based motor sports family
entertainment. The deal will include new products featuring the Iron Man and
Spider-Man custom-designed monster trucks that perform on the worldwide
Monster Jam® tour.
The expanded partnership includes die-cast replicas of the Marvel monster trucks, at various scales, from Monster Jam’s die-cast toy partner Mattel. Feld Motor Sports also has category rights to produce trading cards, posters, calendar and other toys featuring replica images of Marvel touring trucks. Product will be launching at major retailers in the U.S. and Canada in early 2011. The expanded partnership also includes co-branded apparel, which will be launching for holiday 2010.
The Iron Man and Spider-Man custom-designed monster trucks made their official debut at Monster Jam -- the world’s premier monster truck tour -- earlier this year.
"This expanded partnership with Feld Motor Sports underscores our strategy to expand the reach and exposure of our brands to new audiences and through new entertainment formats. The new co-branded product will leverage the enormous appeal of the Monster Jam property -- both in the stadiums/arenas and at retail -- to bring the Marvel brand experience to their core family audience," said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment.
”Expanding our partnership with Marvel to include die-cast toys at retail and inside the stadiums and arenas is a natural progression of our relationship,” said Charlie Mancuso, President of Feld Motor Sports. “We will continue to work with Marvel to grow our relationship at Monster Jam events even more to create lasting connections with our fans around the world.”
With more than 325 live performances a year at the world’s premier stadiums and arenas, Monster Jam has a family-oriented fan base of more than four million spectators. Monster Jam events blow the roof off traditional motor sports, featuring giant monster trucks competing in a thrilling, car-crushing frenzy. Monster Jam events are also televised on the SPEED Channel and CBS.
About Feld Motor Sports, Inc.
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Freestyle Motocross, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.
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