More Global Entertainment Deals for Strawberry Shortcake
For 30 years Strawberry Shortcake™ has been a favorite with little girls and mums alike, teaching wholesome values, going on fantasy adventures and proving that little girls can do big things.
Today American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM) announced that her new “Strawberry Shortcake’s Berry Bitty Adventures” series will be airing in French-speaking Canada, Italy, and Portugal for the first time.
In French- speaking Canada, a new agreement with Groupe TVA has secured airtime for “Berry Bitty Adventures” on Yoopa to broadcast in the French language. American Greetings Properties has also secured a new broadcast deal in Italy with Planeta Junior where the CGI animation series will air on DEA Kids in Italy, Cape Verde, Vatican City, Switzerland, Montecarlo, Malta, and San Marino.
Launching October 4th in Portugal, Angola, Mozambique, Guinea Bissau, Sao Tome and Principe, “Berry Bitty Adventures” will air twice daily seven days a week. Beginning November 1st, Care Bears™ “Adventures in Care-a-Lot” will also air on Canal Panda, as well as four Care Bears specials (“Share Bear Shines,” “Ups and Downs,” “Giving Festival,” and “Care Bears to the Rescue”). The licensee has also acquired rights to air the all-new AGP series “Maryoku Yummy™.”
“As we celebrate 30 sweet years of Strawberry Shortcake, we reflect on what has made her such a worldwide success--adventurous themes and storylines that inspire little girls with all of the possibilities the world has to offer,” said Carla Silva, Vice President Global Licensing at American Greetings Properties. “We’re proud to bring Strawberry, her friends, and their magical world to these new regions to share with her next generation of fans.”
In “Strawberry Shortcake’s Berry Bitty Adventures,” Strawberry Shortcake and her friends run their very own shops, including Strawberry’s Berry Café, Blueberry Muffin’s bookstore, and Raspberry Torte’s Fresh Fashions boutique. Together they interact in adventures that emphasize the fun and challenges of friendship and getting along. Helping the Bitty City girls are the magical and sometimes mischievous Berrykins, creatures who grow and harvest berries from the nearby strawberry fields.
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