New Partners For The Production of Motivational Digital Books
LazyTown Entertainment has partnered with the Israel based technology company Castle Builders for the production of 8 online digital books for children.
Castle Builders has found a distinctive way to embed multimedia and text into a digital format and to bring mundane textbooks to life by creating the Computerized Storybook – a multimedia software application with a unique interface that narrates popular children’s stories aloud while incorporating rich multimedia and animation.
Being a both market-drive and technology driven company, Castle Builders had developed a customizable software platform that knows how to take raw content in the form of movies, music and written stories for children, and embed it into an online multimedia storybook with great flexibility. The Computerized Storybook features the content in a lively and animated interface that allows the young reader to be in control of the reading process.
The product is cross-platform and runs with all of its unique features on the iPad, on Microsoft’s Windows 7 (XP and Vistas as well), on Apple’s Snow Leopard and on Google’s Android, thus allowing compatibility with a vast range of computers, operating systems and tablets.
Says LazyTown’s CEO and star, Magnus Scheving, “LazyTown is very excited to be aligned with such a revolutionary product that aims to help children learn how to read. As the first program for children to be shot in High Definition we have a natural affinity with any company using sophisticated technology to help children.”
“LazyTown’s exceptional content and positive message to children about leading a healthy lifestyle go hand in hand with Castle Builder’s vision of helping children improve their reading skills while doing fun activities. We are confident that, together with Castle Builder’s, LazyTown digital books can enhance the reading experience for children all over the world, while making it a more accessible, self-reliant and entertaining activity,” said Gil Abramovich, CEO, Castle Builders.
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