Sweets For Scooby-Doo
Warner Bros. UK has signed a deal with Swizzels Matlow that will see the confectionary giant create Scooby-Doo versions of some of their best selling lines including the iconic Love Hearts and Drumstick Lollies.
Scheduled to hit retail in spring/summer 2011, Swizzels Matlow’s Scooby-Doo range of treats is set to hit the sweet spot of parents who fondly remember the cowardly canine and Swizzel’s tuck shop treats from their own childhoods and the whole new generation of fans who can’t get enough of the vast array of new Scooby-Doo consumer products, DVD’s, computer games and television content that’s widely available in the market place.
Mark Walker, sales director, Swizzels Matlow, said: “Just like Scooby-Doo, Swizzels Matlow has a very proud and respected tradition of producing quality products that can be enjoyed by the whole family. We’re delighted to be working with the team at Warner Bros. and look forward to developing a fun range of sweet treats that leverages the iconic status of our respective brands.”
Paul Bufton, General Manager, Warner Bros. Consumer Products UK said, “Scooby-Doo is synonymous with eating and quality family fun and there are few partners who understand this market as well as Swizzels Matlow. We look forward to welcoming them into the Scooby-Doo licensing programme as the new animated television series Scooby-Doo Mystery Incorporated launches on Cartoon Network and our new mobile marketing experience the Mystery Mansion hits the road, it’s a very exciting time for the brand.”
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