Turner CN Enterprises Gets New Licensing Deal
Turner CN Enterprises has acquired the licensing and merchandising rights for new television series, Puppy in My Pocket, a co-production between MONDO TV, MEG (which created the original Puppy in My Pocket property) and Giochi Preziosi.
Aimed at girls aged 4-7 years and shot in HD, Puppy in My Pocket tells the story of friendship between children and the pets they acquire from a fantastical world called Pocketville, where Kate and her pet friend Magic help match pets with children. Meanwhile beautiful kitty princess Ava, who usually does the matching, tries to make her way back to Pocketville, having been banished by her scheming sister Eva.
The 52x11’ first series will air in over 130 countries across EMEA from 2011 and will be supported by a fully comprehensive licensing programme driven by Turner CN Enterprises who have been appointed as the official licensing agent in Europe, Middle East & Africa (excluding Italy, Spain and Greece). The first Puppy in my Pocket licensed products will be available at retail in 2012.
Alan Fenwick, vice president, Turner CN Enterprises says: “The acquisition of Puppy in my Pocket is a significant development in our strategy to grow our business into new markets and we are looking forward to working with great partners such as Mondo TV, MEG and Giochi Preziosi.”
Graziano Delmaestro, Giochi Preziosi’s licensing director, comments: “We are delighted to be working with Turner CN Enterprises on Puppy in my Pocket. Excellent TV scheduling in all territories coupled with Turner’s proven expertise as a licensing agent and the universal themes of pets, friends and fantasy that cross language and cultural barriers will underpin the success of this pedigree property.”
Joe Morrison, CEO, MEG says: “We are very pleased that Mondo TV has combined the emotional appeal of the Puppy In My Pocket Franchise with heartwarming stories and adventures. The addition of the powerful reach of the Cartoon Network platforms in EMEA will surely make Adventures in Pocketville a children’s broadcasting success.”
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