Warner Bros Consumer Products Sign Deal With AEGIS Vision
Warner Bros Consumer Products UK has signed a multi territory deal with AEGIS Vision for DC Comics branded mobile phone covers.
AEGIS Vision’s launch will be lead by Superman branded skins designed specifically for the iPhone 4 and Blackberry. AEGIS Vision’s range will be available to buy exclusively at O2 Stores nationwide this Christmas.
The product will be showcased on the O2 web site with dedicated promotional pages set to go live in November 2010 driving consumer awareness of the product in the all important run up to Christmas.
AEGIS Vision already holds licensing agreements with a number of design led brands including Lulu Guinness and Ed Hardy though DC Comics marks their entry into entertainment licensing. Under the terms of the deal AEGIS Vision has the rights to distribute products in the UK and Ireland, Germany and Austria, Turkey, Nordic, Greece and Cyprus and South Africa.
Sanjay Agarwal, CEO, Aegis Vision Ltd commented, “Our newly appointed licensing deal with Warner Bros. Consumer Products has given us a platform to create an exciting product line to present to the consumer. Superman is a well-respected brand with a dedicated fan base. We welcome the opportunity to produce mobile protection solutions and moving forward to develop our DC Comics product range in the future.”
Paul Bufton, general manager, Warner Bros. Consumer Products UK, said: “AEGIS Vision’s product range maximises DC Comics appeal to superhero fans and also the brands natural synergy with consumer technology. We welcome AEGIS Vision into the WBCP fold and look forward to helping them to realise their vision for their DC Comics licensed product range.”
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