PlayStation widens product portfolio
Target Entertainment has announced a number of new deals for individual PlayStation IPs.
Impact International has signed a deal for a range of products based on
the action adventure game Ratchet and Clank, including plush, beanies,
keychains and bobbleheads. Impact will also develop figurines from
Buzz!, the original interactive, social quiz show game and one of Sony
Computer Entertainment Europe’s biggest franchises across the EMEA
territories. The licences for both IPs cover the UK, Eire and the
Middle East.
Games Media Ltd will develop SWP (skills with prizes) games for digital
entertainment terminals, also based on Buzz! The deal covers the UK and
Eire and terminals will be located exclusively in pubs, pool halls and
arcades.
Licensing interest in PlayStation’s older-skewing action games is also
starting to build. DC Comics has signed a worldwide deal to produce
figurines based on the epic action combat game Killzone, while In
France, Talents Distribution has signed a licence for apparel and
accessories based on the action adventure franchise God of War. The
merchandise rollout for God Of War will coincide with the release of
God of War III, the last game in the trilogy.
Richard Woolf, director of licensing at Target Entertainment Group,
said: “Such a broad range of deals across different product categories
and IPs shows that interest in PlayStation is really starting to build
among licensees.”
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