Scarlett & Crimson dress to impress
Coolabi, co-owner of the Scarlett & Crimson brand, has announced significant new fashion and beauty deals for the property, underpinning the brands growth in leading fashion categories.
Poetic Gem is on board for apparel and Myridium for perfume. These significant deals highlight the continuing success of Scarlett & Crimson - the girls who share a close friendship and all each other’s secrets - as a popular teen and tween fashion and beauty brand.
Apparel giant Poetic Gem has been awarded a licence to create a range of Scarlett & Crimson leisurewear, while perfume manufacturer Myridium will be producing Scarlett & Crimson perfume and coffret sets. These will be an extension of the hugely successful Scarlett & Crimson cosmetics and accessories range created for Boots and Superdrug by beauty industry luminaries Ruby Hammer and Millie Kendall.
Both product ranges are set to launch this autumn in specialist, high street and online stores and are aimed at the core target market for Scarlett & Crimson of teen and tween girls.
The Scarlett & Crimson brand, co-owned by Coolabi and its creator Ged Backland, focuses on the close bonds that teen and tween girls share, and encourages them to create their own look. Scarlett & Crimson’s appeal is underpinned by a 16-book publishing program with Simon and Schuster, plus a website and a sizeable following on Facebook, MySpace and Twitter.
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