SmileyWorld brightens up burgers
Smiley World has partnered up with French fast food eatery Quick to promote its hamburger restaurants.
Quick has 450 restaurants throughout Europe and North Africa and is the
No1 burger restaurant in Belgium and the second largest in France.
The Smiley World promotion will run in conjunction with Quick’s ‘Menu
Top’ aimed at nine to 12 year olds. The promotion will run for a four
week period from 31st March 2010 across several different territories
including France, Benelux, and French overseas territories.
David Walton, business development manager for Smiley, says: “I am
delighted Smiley World is working alongside Quick. This promotion will
be a great opportunity to combine Quick’s promotional strength with
Smiley World’s universal appeal and edgy product design to great
success.”
One of four premiums will be included in the ‘Menu top’ each week -
shoe accessories, key rings, door panels & a large Smiley faced
mirrored sticker.
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