St Andrews signs apparel deal
Brooks Brothers has agreed a worldwide deal with St Andrews Links,
which will see it produce a collection of apparel and accessories for launch in spring 2011.
Brooks Brothers will manage all product design, development and
distribution activities in partnership with St Andrews Links, and the
collection will be distributed worldwide through Brooks Brothers’
retail stores, catalogues, and website, as well as in select on-course
and off-course retail locations. The collection will also be featured
at St Andrews in The Old Course Shop and on its online shop.
In advance of the spring 2011 launch, Brooks Brothers has created a
limited edition mens polo shirt commemorating The 2010 Open
Championship (known in the US as The British Open). The performance
pique polo shirt will be uniquely numbered from 1 to 2010 and is
available in royal blue, honouring the 2010 Open.
Alan McGregor, chief executive of St Andrews Links Trust, said:
“The Links is known around the world as the Home of Golf and we are
pleased to be working with a company of Brooks Brothers’ stature which
values heritage and tradition. Brooks Brothers has an excellent
reputation for its clothing collections and we are looking forward to
working with them to produce the St Andrews Links collection.”
Claudio Del Vecchio, chairman and CEO of Brooks Brothers, adds:
“It’s the perfect pairing of two legendary brands. Brooks Brothers’
iconic products with St Andrews’ unparalleled history in the world of
golf makes it a winning combination. The opportunities to expand both
brands’ reach and visibility is tremendous.”
The arrangement was facilitated by CPLG Sport, the exclusive commercial partner of St Andrews Links.
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