Target appoints Kidz as Playstation sub-agent

Target Entertainment Group has appointed Kidz Entertainment as the licensing sub-agent for the PlayStation brand and selected PlayStation software IPs across Eastern Europe and Scandinavia.

The appointment will see Kidz Entertainment manage a merchandise programme spanning all consumer product categories excluding PlayStation peripherals and PlayStation specific accessories.

The PlayStation brand incorporates the PlayStation logo, the format logos: PS one, PlayStation2 (PS2), PSP (PlayStation Portable) and PlayStation3 (PS3), DUALSHOCK 3 wireless controller designs and well known PlayStation symbols and phrases like ‘The Game is Just the Start’.

The PlayStation IPs licensed to Kidz Entertainment are LittleBigPlanet, God of War, Ratchet and Clank, Wipeout, EyePet and Invizimals.

Richard Woolf, director of licensing at Target Entertainment Group said: “We are delighted to be working with Kidz Entertainment and expanding the PlayStation licensing activities into several new territories.”

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