The Very Hungry Caterpillar goes to France
Marathon Media is appointed the French licensing agent
and brand manager for the World of Eric Carle
The Paris-based children’s entertainment organisation will work
closely with Chorion to develop the strategy for the licensing
programme for The World of Eric Carle in France. Marathon will manage
the all French licensing opportunities based on the designs created by
Eric Carle and particularly, The Hungry Caterpillar.
The World of Eric Carle is a contemporary classic brand for infants
and young children. The brand embodies the joys of playful learning and
an appreciation of art and nature that generations have experienced
through Eric Carle's timeless stories and unique artwork. A prolific
author and artist, Eric Carle has written and illustrated more than
seventy books which have sold over 90 million copies around the world.
A legend in children's picture book publishing, Eric Carle is
best-known for the classic children's picture book The Very Hungry
Caterpillar. This family favourite has sold over 30 million copies
worldwide and has been translated into 47 languages. In 2009, The Very
Hungry Caterpillar has celebrated its 40th anniversary.
This design-driven licensing and merchandising program draws
upon Eric Carle's lessons in creativity, discovery, play and learning.
The style guide gives unlimited opportunities to create or distribute
new ranges of products : apparel, plush, toys and game, stationery,
health and beauty, arts and crafts and giftware.
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